False Advertising: The Theory of Necessary Implication and the Presumption that Runs with It

In writing this post, I had hoped to get back to basics and address the elements of a false advertising claim. But when doing so, the proverbial onion layers started to unravel—one of those layers being the theory of necessary implication, being a theory to prove falsities against a competitor under the Lanham Act. And … Continue reading False Advertising: The Theory of Necessary Implication and the Presumption that Runs with It

Michael Best Launches Best Patent Blog!

We are very excited to announce the launch of our new Best Patent Blog! "This blog will provide the “Best” updates and timely information on legal developments and issues related to patents – from prosecution to commercialization to litigation. Our authors will offer expert insights, guidance, and analyses to help individuals and businesses navigate the … Continue reading Michael Best Launches Best Patent Blog!

Michael Best IP Team Leads Custom Dynamics to a Trademark Infringement Win

Michael Best secured a $325,000 judgement and permanent injunction on behalf of their client, Custom Dynamics LLC, against Lite Cycle for trademark infringement of their products. Custom Dynamics is a seller of LED lighting and other electronic equipment for motorcycles. A former distributor of Custom Dynamics, operating under the name Lite Cycle, was found to … Continue reading Michael Best IP Team Leads Custom Dynamics to a Trademark Infringement Win

The Benefits of Federal Trademark Registration

"If I can get a trademark just by using my mark to sell things, why should I register it?" We get this question a lot. It's a great question. Traditional answers include how having a federal trademark registration gives you nationwide rights, and how it can provide benefits in litigation. As times have changed, however, another … Continue reading The Benefits of Federal Trademark Registration