As soon as Halloween passes, it seems, Dr. Seuss’ Grinch starts to appear, trying to steal Christmas. There’s the classic TV cartoon version, the movie version starring Jim Carrey, the Broadway musical version, and for 2018, another animated movie version, this one featuring Benedict Cumberbatch as the voice of the Grinch. A Grinch story of … Continue reading Stop Using My Mark, Said Dr. Seuss. Not So Fast, Said the Court – it is a Fair Use
This post is broken into two parts. The first part briefly connects the concepts of trust, branding, and privacy while viewing these abstract concepts through the Facebook lens. The second part will look at how representations can impact branding, examining the fine line between what is an objective, substantiated representation (and what is not, i.e. … Continue reading Part I: Privacy, Puffery, Trust—and—Branding: What Happened to Facebook?