"If I can get a trademark just by using my mark to sell things, why should I register it?" We get this question a lot. It's a great question. Traditional answers include how having a federal trademark registration gives you nationwide rights, and how it can provide benefits in litigation. As times have changed, however, another … Continue reading The Benefits of Federal Trademark Registration
“There’s been a dust up in town,” my mother told me on my last trip home. A local restaurant had started getting calls for reservations and customers wandering in looking for their newly formed competition. The customers were confused, as the two restaurants had similar names. This seems like a pretty straight forward trademark story, … Continue reading How can a Business Provide a Description of What it is Selling While Having a Unique Brand?
There are some things that are terrible ideas. In the realm of trademarks, #cockygate definitely qualifies. #Cockygate refers to self-published author Faleena Hopkins’ decision to obtain a federal trademark registration for “cocky” for romance novels and then send cease and desist letters to some of her competitors. The reason for the letters? Like many romance … Continue reading If You are an Author Looking to Build a Brand, Here are Some Items to Consider