This post is broken into two parts. The first part briefly connects the concepts of trust, branding, and privacy while viewing these abstract concepts through the Facebook lens. The second part will look at how representations can impact branding, examining the fine line between what is an objective, substantiated representation (and what is not, i.e. … Continue reading Part I: Privacy, Puffery, Trust—and—Branding: What Happened to Facebook?
“There’s been a dust up in town,” my mother told me on my last trip home. A local restaurant had started getting calls for reservations and customers wandering in looking for their newly formed competition. The customers were confused, as the two restaurants had similar names. This seems like a pretty straight forward trademark story, … Continue reading How can a Business Provide a Description of What it is Selling While Having a Unique Brand?
“I come from a state that raises corn and cotton and cockleburs,” Missouri Congressman Willard Duncan Vandiver told a U.S. Navy banquet in 1899. “[F]rothy eloquence neither convinces nor satisfies me. I am from Missouri. You have got to show me.” This is one of the sayings credited for making Missouri known as the “Show-Me” … Continue reading “Show-Me” the (Vegan) Meat! Missouri’s Foray into Meat Advertising Law
Consumers love to “buy American.” It stands to reason, then, that consumer products companies love to market their products as “Made in America.” Recent settlements between the Federal Trade Commission (FTC) and three different companies illustrate the danger of advertising a product as American-made without proof that the product is, in fact, manufactured in America. … Continue reading “Made in America” – Don’t Claim it Unless You Can Prove it
There are some things that are terrible ideas. In the realm of trademarks, #cockygate definitely qualifies. #Cockygate refers to self-published author Faleena Hopkins’ decision to obtain a federal trademark registration for “cocky” for romance novels and then send cease and desist letters to some of her competitors. The reason for the letters? Like many romance … Continue reading If You are an Author Looking to Build a Brand, Here are Some Items to Consider