Some Legal Pitfalls in the Marketing of “Natural” Products

Demand for so-called “natural” products is increasing. According to one published report, the natural products industry is experiencing “an average of about 8 percent growth.” Dietary concerns are at least one driving factor for the growth as consumers reach for “natural,” presumably healthier foods. One CEO in the natural products industry attributes the growth to … Continue reading Some Legal Pitfalls in the Marketing of “Natural” Products

Part I: Credibility Through Certification – UL Standards & Selfie Certifications

Third-party certifications provide credibility to enhance a company’s reputation. But not all certifications are authorized by third-parties. What’s more, instead of using third-party certifications, some companies are creating their own and dubbing their products as leaders in the field without any third-party agency (private or public) providing the proverbial ‘thumbs up’! These certifications are aptly … Continue reading Part I: Credibility Through Certification – UL Standards & Selfie Certifications

Challenging False Ads in the National Advertising Division

Your marketing team discovers a competitor’s ad. You want the ad taken down IMMEDIATELY. What are the options? Your first thought might be to sue in federal court.  The National Advertising Division (NAD) offers an alternative forum for challenging false advertisements. Multiple factors could determine whether traditional federal court litigation or a challenge in NAD … Continue reading Challenging False Ads in the National Advertising Division