Part II: Losing Credibility Through Selfie Certification

This post builds from a previous post on certifications, titled Credibility Through Certification – UL Standards & Selfie Certifications. That post sought to address the use of UL certifications.  This post takes a closer look at how the Federal Trade Commission (FTC) is cracking down on those companies dubbing their products (and services) as leaders … Continue reading Part II: Losing Credibility Through Selfie Certification

Part I: Credibility Through Certification – UL Standards & Selfie Certifications

Third-party certifications provide credibility to enhance a company’s reputation. But not all certifications are authorized by third-parties. What’s more, instead of using third-party certifications, some companies are creating their own and dubbing their products as leaders in the field without any third-party agency (private or public) providing the proverbial ‘thumbs up’! These certifications are aptly … Continue reading Part I: Credibility Through Certification – UL Standards & Selfie Certifications

%d bloggers like this: