About Our Practice

Michael Best’s trademark & false advertising team is trusted with protecting some of the world’s most well-known and valuable brands. We assist our clients with establishing, maintaining, protecting, and enforcing their rights in the United States and in more than 100 countries throughout the world.

A strong trademark enforcement program helps our clients preserve and protect their valuable rights and the goodwill associated with their trademarks. Our trademark attorneys are often able to resolve disputes without the need for litigation. Through negotiation, with the assistance of the government (for example, the U.S. and foreign Customs Offices), and by helping our clients build a reputation that deters potential infringers, we have been successful in enabling our clients to enforce their trademark rights.

When valuable trademark rights are at issue, litigation may be necessary to protect those rights. In those circumstances, Michael Best’s team of trademark attorneys offer experience and savvy to address all types of trademark infringement, dilution and unfair competition cases. We work with our clients and experts, including survey and damage experts, to bolster our clients’ claims and legal positions and achieve their business objectives. Visit our website for more information about the Michael Best trademark team.